We Believe Everyone Deserves to Know the True Value of Their Gold.
Our Mission: An Honest Number For Your Gold
It started with a simple, frustrating observation: selling old, broken, or unwanted gold is a confusing, high-pressure experience. You’re often met with a private room, a lowball offer, and a ‘take-it-or-leave-it’ attitude. The entire industry can feel designed to keep you in the dark.
We decided to change that.
This website was founded on a single belief: The only difference between a fair deal and a bad one is information. Our mission is to put that information, the real, honest value of your items, directly into your hands. We’re here to be your shield, your resource, and your advocate, all for free.
Meet Tom, Your Advocate in the Industry
Tom isn’t just the name behind our brand; he is its heart and its expertise. With 9 years of experience in the precious metals market, he’s spent nearly a decade on every side of the counter, from evaluating estate jewelry at a local jeweler to consulting for refiners on market trends. Over the years, he saw firsthand how the information gap consistently worked against everyday people. He witnessed countless individuals accept offers that were just a fraction of their items’ true worth, simply because they had no way of knowing better. He created this platform to level the playing field.
“I’ve seen the relief on someone’s face when they realize the ‘junk’ jewelry in their drawer is worth hundreds of dollars. I’ve also seen the disappointment when they learn they were paid far too little. Our goal is to give everyone that moment of relief, backed by real data, before they ever walk into a store.”
Tom, Founder & Head Analyst
Connect: LinkedIn
Our Unwavering Principles
Radical Transparency
We don’t just give you a number; we show you the math. Our tools are based on live market data, and we openly explain the difference between 100% melt value and a real-world cash offer.
Empowerment Through
Education
An answer is good, but understanding is better. Our guides and FAQs are written to make you an expert on your own items, so you can negotiate with confidence and clarity.
Zero Cost, Zero Catch
We believe trusted information should be accessible to everyone. Our calculators and guides are, and always will be, 100% free. Our success is measured by your success, not by fees or commissions.
Knowledge is Your Best Asset
You know who we are and why we’re here. Now it’s time to put that expertise and our powerful tools to work for you. Discover the true value of your items and learn how to sell them safely and for the highest possible price.